“White Shift”: Eric the Merchant is Selling Soft Euthanasia Packages for the White Race

Diversity Macht Frei
October 17, 2018

In his new book White Shift, Eric Kaufmann (Kaufmann literally means “merchant” in German) is trying to sell white folks on the idea that racial extinction isn’t really that bad. It doesn’t hurt a bit!

Kaufmann has personal genetic investment in, and experience of, diversity.

He identifies as white — with, as for almost all of us, complications. His mother is half Chinese and half Costa Rican. His father is Canadian, the son of a secular Czech Jew. (“There’s been no religion for about four generations.”) He was born in Hong Kong, later moving to Japan and then Vancouver. He moved to the UK in 1993. He lives in Wimbledon, an affluent, predominantly white suburb of southwest London, with his wife, an economist, and their two teenage children.


His book has the virtue of a certain brutal honesty. In a BBC interview, he said this:

“The whites are going to lose their majority in the United States around 2050 and in Britain that’ll happen at the end of the century.”

“The second trend I talk about is this race-mixing in the book, which is going to be following by about 50 years. So Britain is going to be 30% mixed race by the end of the century, 75% by 2150. Now that’s way out there but this is all mathematical. So that’s the other meaning of WhiteShift, is that the mixed race group will eventually become the majority.”

His basic idea seems to be that even though whites will be disempowered and dispossessed, this doesn’t really matter because, after they have become a minority, the “mixed race” population that has replaced them will feel culturally attached to the identity of the people they replaced. Whiteness will have “shifted” into a mongrelised form.

“I’m positing that the mixed race, when that group becomes the majority, they will actually connect back to the white British heritage, simply because that will be more distinctive on the world stage at that moment in time. So I think there’s a continuity for the white British majority now through that mixed race group.”

wrote before about how Kaufmann has done A/B research, market-testing the messages most likely to secure white acceptance of their own dispossession.

No doubt his emphasis on “multi-vocalism” has emerged from this. We should talk about multi-vocalism instead of multi-culturalism, he says.

“There was a BBC survey that showed white British people identified much more strongly to the landscape and British history than non-white British people. That’s not a problem, as long as they’re both identifying as British.”

A sympathetic review of the book by (((David Goodhart))) in the Sunday Times said:

A degree of turbulence is inevitable as we move from white ethnic homogeneity to mixed-race majorities by the end of the century, but Kaufmann is by no means apocalyptic. He does not believe in a liberal cosmopolitan future for the West, but rather a kind of post-white dominant ethnicity providing continuity with today’s white myths and symbols. We in the West are on the road to becoming less like homogeneous Iceland and more like homogeneous mixed-race Turkmenistan.

There you have it then. This is the package they are selling us. Would anyone want to move from Iceland to Turkmenistan?

Incidentally, Andrew Marr, the BBC guy interviewing Kaufmann, we can assume found his views unobjectionable. In 1999, Marr wrote in favour of the white dispossession project with cutting honesty, as he contemplated race-related discontents. His article is one of the purest expressions of elite contempt for ordinary people that I can remember reading.

What then can be done? (Apart, of course, from widespread and vigorous miscegenation, which is the best answer, but perhaps tricky to arrange as public policy.) First, we need to raise still more taxes to help regenerate inner-city ghettos and to employ more young people, white and black. Tony Blair spoke very well on Wednesday, and Jack Straw has driven this process through with grim vigour. But this is a Gordon Brown issue too.

The next answer was given by Doreen Lawrence, welcoming the report’s emphasis on education: ‘I truly believe in education our history, our background, is what separates us.’ But, though teachers are the most effective anti-racist campaigners in the country, this means more than education in other religions it means a form of political education. Only people who understand the economic forces changing their world, threatening them but also creating new opportunities, have a chance of being immune to the old tribal chants.

And the final answer, frankly, is the vigorous use of state power to coerce and repress. It may be my Presbyterian background, but I firmly believe that repression can be a great, civilising instrument for good. Stamp hard on certain ‘natural’ beliefs for long enough and you can almost kill them off. The police are first in line to be burdened further, but a new Race Relations Act will impose the will of the state on millions of other lives too.