Starbucks Brand Perception Plummets Amidst Anti-White Corporate Policy

Eric Striker
Daily Stormer
February 27, 2017

When Trump supporters announced a boycott of Starbucks over the Jew Jared Schultz’s antagonistic new policy to hire 10,000 refugees, most of the media and financial analysts declared such a plan dead on arrival.

But while previous attempts to boycott Starbucks over its support of Zionism, gay marriage and illegal immigration have not had a significant impact, all the signs show that this time they aren’t getting away with it.

Business Insider:

Starbucks’ brand has taken a beating since the company announced plans to hire 10,000 refugees worldwide in the next five years in response to Donald Trump’s executive order intended to prevent refugees from entering the US.

The coffee giant’s consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex.

The perception tracker measures if respondents have “heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.” In Starbucks’ case, perception is still overall positive, but significantly lower than it was prior to CEO Howard Schultz published a public letter outlining the company’s plans to give refugees jobs.

YouGov says that there’s reason to believe backlash will impact the chain’s bottom line. Two days before Starbucks’ announcement, 30% of consumers said they’d consider buying from Starbucks the next time they were craving coffee, the highest proportion in nearly a year. Now, the percentage is down to 24%, according to YouGov.

The reason corporations like Starbucks have felt at liberty to take unpopular political stances is because people on the right rarely engage in collective action. Boycotts have until recently been a strategy utilized by Judeo-Left groups, and individualistic conservatives generally have a “live and let live” view, or even shun group coordination.

But white people are the majority in America. If we make an effort to boycott multi-nationals like Starbucks, we can bring them to their knees. We’re the only group that ought to be catered to on a dollars and cents basis, but until Trump, we never had any leaders who sought to exercise our power. Additionally, Jews like Schultz are perfectly willing to lose money to push a political agenda, which is why the long term goal should be to use state power to smash these gigantic globalist plutocrats.

Don’t even think of shopping at Starbucks. Individual effort is where the struggle begins, there’s a million ways to get coffee, but only one way to fight back against the system.