In the end, the greatest legacy of the Proud Boys will be of harassing the company that makes these shirts.
Fred Perry has pulled one of its famous polo shirts after it became associated with a neo-fascist organisation.
The British clothes maker said it was “incredibly frustrating” that the Proud Boys had adopted its black and yellow shirt – and announced it would no longer be selling the item in North America and Canada.
“To be absolutely clear, if you see any Proud Boys materials or products featuring our Laurel Wreath or any Black/Yellow/Yellow related items, they have absolutely nothing to do with us, and we are working with our lawyers to pursue any unlawful use of our brand,” it said in a statement on its website.
Fred Perry does not support and is in no way affiliated with the Proud Boys. Read our statement here.
— Fred Perry (@fredperry) September 25, 2020
The brand was founded by Wimbledon champion Fred Perry in 1952 and has been adopted by various British subcultures since.
It has long been associated with the Skinheads, who originally denounced fascism – although the group divided in the 1970s as a small number of its members swung to the far right.
Polo shirts are generally a stupid look anyway, and all companies should stop making them. If the Proud Boys just kept switching brands and forcing companies to stop making polo shirts, they could eventually completely abolish the existence of polo shirts.
That would actually be a valuable accomplishment – unlike fighting Antifa on the streets of Portland, which is a pointless jerk-off that accomplishes nothing.
The shirts are still up for sale at time of writing.
Who knew they were this expensive?