June 6, 2015
This is sadly not a joke. This is the reality of a politically correct 21st century multicultural society.
Pittsburgh’s Port Authority will, after receiving complaints of hurt feelings, remove a bus slogan that’s “racist” when read backwards.
The slogan? “Ziggin’ Zaggin’.” Its backwards form is “‘niggaZ ‘niggiZ.”
“… due to recent complaints about how this message appears when read backward, we have decided to remove the message from our vehicles,” he said. “This will take us several days to properly remove. We apologize to anyone who may have been offended.”
A few days ago, a driver complained after seeing the slogan on a bus in her rearview mirror. She says it spells out a racial slur when read backwards.
“In terms of the message being offensive it’s not a surprise at all. It’s a very serious and hurtful and offensive message. We felt the best thing to do was simply take it off,” Port Authority Spokesperson Jim Ritchie said.
The Port Authority says this slogan has been wrapped around nine buses since 2003. This is the first time anyone has ever complained about it. It was part of a marketing campaign that comprised of six different slogans like “Rockin’ Rollin’” and “Movin’ Groovin’.”
I literally laughed out loud when I first saw this story. Then I facepalmed.
Simply baffling. I don’t even know what else to say. The magnitude of this story’s stupidity is, just, wow…