March 12, 2020
The worst thing Pepsi ever did was make Pepsi.
Though I do enjoy the name. Just rolls right off the tippity top of the tongue.
And it always makes me think of Pepsi the frog.
Beverage giant PepsiCo, Inc. has agreed to purchase energy drink maker Rockstar Energy Beverages for $3.85 billion dollars, the company announced Wednesday. It’s a move PepsiCo said will help it become “more consumer-centric and capitalize on rising demand.”
Energy drinks have been a relatively weak area for PepsiCo and its rival Coca-Cola, but both companies have trying to bolster their presence in the fast-expanding beverage category.
The move also reflects the shifting tastes as consumers have steadily weaned themselves from soda to other offerings that also include coffee and tea-flavored beverages and low-calorie drinks.
Though sometimes confused with or lumped into the beverage category that includes sports beverages, energy drinks are considered a different product.
“They are marketed to increase alertness and energy levels, containing significant amounts of caffeine and as much or more sugar as in soda. Many energy drinks pack about 200 mg of caffeine, the amount in two cups of brewed coffee,” according to Harvard’s The Nutrition Source website.
Are energy drinks an ethics violation?
Did you know that Pepsi own Taco Bell, Pizza Hut and KFC?
Combined, they are bigger than McDonald’s.
It’s an empire built on something that was never popular or successful in any way.
It’s like if a group of costumed neo-Nazis built the biggest welding company on earth and were getting hired to do security at Trump rallies.
We need to study how a shitty rip-off cola that everyone hates came to dominate fast food globally.
However this was done, it was amazing.
Under the helm of Pepsi, Rockstar will probably now overtake Monster as the preferred drink of the 30-year-old boomer.
Everything Pepsi touches turns to gold.