If You Mix Water with Starch and Call It “Milk” You Too Can Raise $1.4 Billion

The elite want the peasant diet of the future to be based on fiber, water, bugs, and vitamin supplements.

They are feeding you fake food!

Next? Fake milk!


Oatly, the world’s largest oat milk company, will raise $1.4 billion in an initial public offering Thursday on the Nasdaq stock exchange, capitalizing on a global surge in demand for its products.

Oatly priced its shares at $17 apiece ahead of the IPO, giving the company a valuation of nearly $10 billion. It will trade under the ticker symbol “OTLY.”

It’s the latest milestone in the rapid rise of oat milk, which is winning consumers – and famous investors like Oprah Winfrey – with the message that it’s healthier and more environmentally sustainable than cow’s milk. Once a niche product designed for people who were lactose intolerant, Oatly oat milk is now on the menu at Starbucks, in the grocery aisle at Target and sold online by Alibaba in China.

And Oatly, which is based in Malmo, Sweden, thinks oat milk has a lot more growth ahead. Global sales of plant-based dairy substitutes reached $18 billion in 2020, or just 3% of the $600 billion dairy industry, according to Euromonitor.

“The runway’s massive,” Oatly CEO Toni Petersson said Thursday during a conference call with media.

Like the flexitarians who have fueled the rise of plant-based meat alternatives – and the successful 2019 IPO of Beyond Meat – Oatly says more and more consumers are trying its oat-based drinks, yogurt and ice cream a try. In the last three months, between 35% to 40% of adults in the U.S., the United Kingdom, Germany, China and Sweden purchased plant-based milk alternatives, Oatly said.

Oat milk’s growth is surpassing other plant-based drinks. U.S. sales of oat milk jumped 131% over the last year, to $304 million, according to Nielsen. U.S. sales of soy milk, rice milk and coconut milk fell over the last year, while almond milk sales rose 9%.

Cara Rasch, an analyst with the market research company Packaged Facts, said oat milk’s mild and pleasant flavor – which blends well with coffee – is one reason for its success.

Rasch said many consumers also see it as a healthier alternative to dairy milk. One cup of Oatly whole milk has fewer calories, less fat, lower sodium and lower cholesterol than a comparable serving of whole cow’s milk. But cow’s milk has higher protein, lower carbohydrates and more naturally occurring vitamins and minerals.

Oat milk takes less land and energy to produce than dairy milk, and emits fewer greenhouse gases. But it also beats other plant-based milk alternatives in its environmental impact, according to a 2018 Oxford University study.

“’We’re here to make the world better. I know it sounds stupid, but it’s true,” Petersson said.

Of course oat “milk” has fewer calories and less fat, sodium, and cholesterol than cow’s milk — it’s mostly water and starch!

This is the full ingredient list from the official website:

Oat base (water, oats 10%), rapeseed oil, calcium carbonate, calcium phosphates, iodised salt, vitamins (D2, riboflavin, B12).

This shouldn’t be called “milk.” Because it isn’t milk.

It is plant-flavored water.

If people need a new form of milk, they should make it out of healthful beef meat.

Say no to fake food!