France Fines Google $268M for Abusing Its Dominant Position in Ads Business

It’s good to see Google paying a price.

They are clearly unstoppable at this point, and we will have to wait for them to implode like mega corporations do in cyberpunk fiction – but at least we can take some vindication when someone says something to them.


France’s anti-competition watchdog decided Monday to fine Google 220 million euros ($268 million) for abusing its “dominant position” in the online advertising business, an unprecedented move, the body said.

Practices used by Google “are particularly serious because they penalize Google’s competitors” in certain markets and publishers of mobile sites and applications, the statement by the Competition Authority said.

“The authority recalls that a company in a dominant position is subject to a particular responsibility, that of not undermining,” the statement said.

Google, based in Mountain View, California, did not dispute the facts and opted to settle, proposing changes, the statement said.

The head of the authority, Isabelle de Silva, said the decision was unprecedented.

“(It’s) the first decision in the world to look into complex algorithmic auctions processes through which online display advertising works,” she said.

It may well be unprecedented, but it’s an irrelevant fine.

This is pocket change for Google.

In the words of Steven Seagal: “Without being able to arrest people, when we just fine them, they are probably making more money off the production of the things that are defiling the environment.”