October 2, 2016
THIS PICTURE FEATURES PEOPLE FROM THE ALT-RIGHT. THIS IS ACTUALLY WHAT THEY LOOK LIKE IN LITERAL REAL LIFE. SEE BELOW.
WE’VE GOT YOU NOW, NAZIS!
YOU CAN’T TRICK US!
Now a new type of hateful internet code appears to be emerging: The systematic use of innocuous words to stand in for offensive racial slurs. Search Twitter for “googles,” “skypes,” or “yahoos,” and you will encounter some shocking results, like this tweet: “If welfare state is a given it must go towards our own who needs. No Skypes, googles, or yahoos.” Or this one, reading “Chain the googles / Gas the yahoos.”
What does this mean? Nothing good. In this lexicon, “googles” means the n-word; “skypes” means Jews; and “yahoos” means “spic.” The word “skittles” has come to refer to Muslims, an obvious reference to Donald Trump Jr.’s comparing of refugees with candy that “would kill you.”
By all accounts the lexicon seems to have been conceived on 4chan—a message board famous for its trolls—as a response to Google’s improved method for identifying pages and comments with offensive content and potentially removing or flagging them. The title of the 4chan post that seems to have started it all is “RIP alt-right trolls, SkyNet is coming for you.” The trolls responded with a loosely organized effort called “Operation Google,” which aims to get around these algorithms, and to trick them into blocking the names of their own services and companies.
4CHAN IS A MESSAGE BOARD WHERE PEOPLE FROM THE KKK MEET.
100% CONFIRMED FACT.
Hence the use of “google” to mean what is arguably the most offensive term of them all. For a fuller list, including coded anti-LGBT terms, click here. (Warning: It’s not pretty.) This list appeared on 4chan’s “Politically Incorrect” /pol/ board, and has been widely shared on Twitter and elsewhere, and similar terms can be found as well.
Asked whether it would be doing anything to address this kind of indirect hate speech, Twitter responded by pointing to its policy on hateful conduct. Google did not immediately respond to a request for comment, but we will update this post with any response.
It’s highly unlikely that the operation will succeed in removing “google” from Google searches. The search engine’s algorithm uses sophisticated machine learning techniques that will be able to identify, to a large degree, the sense in which a word is being used. It will know pretty well whether “google” is the name of a company or a racial slur, based on the context.
What’s more, once a code like this is widely known, it becomes much easier for users of it to be shamed or disregarded by their peers.
YOU ALT-RIGHT NAZIS WILL CONTINUE MAKING NEW SECRET CODES AND WE WILL CONTINUE TO WRITE NEW ARTICLES CALLING FOR THEM TO BE CENSORED!
AND WE WILL MAKE YOU FEEL SHAME!
WE WILL CAUSE YOU TO BE DISREGARDED, BECAUSE IT’S 2016 AND THERE IS NO PLACE FOR BELIEVING BLACKS COMMIT DISPROPORTIONATE AMOUNTS OF CRIME OR THAT JEWS CONTROL THINGS.
ALT-RIGHT KKK IDENTITIES UNVEILED IN QUARTZ HEADER IMAGE FEATURING TOP ALT-RIGHT PERSONALITIES: