April 17, 2014
Apparently misunderstanding the term “targeted advertisement,” Cadillac has aired a commercial which is designed to mock the French people as lazy and incapable and declare America is better than them.
Which is pretty hilarious.
From the Local:
The ad, features US actor Neil McDonough, of Desperate Housewives fame, playing the role of a successful American self-made man, boasting about what hard-work and ambition has brought to his country, when compared to “other countries” where workers take “the whole of August off”.
In America “we are crazy driven hard-working believers”, McDonough says, as he dons his pristine suit ready for a day’s hard work, where as in other countries, “they stroll home and stop by the café”.
As McDonough gets into his Cadillac to drive off to work he pays homage to materialism while having a barely disguised dig at the French.
“As for the stuff, that’s the upside of taking just two weeks off in August. N’est-ce pas? ” he says.
Needless to say the French media, always sensitive to any form of French bashing, especially when it comes from the other side of the Atlantic, took issue with the ad.
“The lamentable anti-French advert by Cadillac,” was how the website Slate.fr headlined their article.
The French are so sensitive.
When asked to respond to allegations of hatred of the French people, Cadillac issued the following statement:
“The French are so lazy they won’t have the money for this electric luxury car anyway, so the advertisement was clearly only targeted at people who hate France, which is anyone with money.”